Storytelling - the Power of Stories - Step Into The Spotlight

Stories Make an Impact

Why Do Companies Speak in Bullet Points? People don’t get excited by logic. Since the dawn of time, stories have made an impact. Don’t shoot with; your story matters! On this page, you learn all about Storytelling. Or rather, Storyselling, because a story should bring results.

Step into the Spotlight brings the story to life, in order to create value.

It’s clear to you and all stakeholders what the organization stands for
You find engaged employees
Employees stay connected with the organization
The target audience chooses your company, not competition
The organization holds a position in society

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Storytelling vs Storyselling

Storytelling is a Way of telling Stories

It brings a story to life, in a way that resonates with the receiver.

With Storyselling, you use the power of storytelling to attract employees and/or customers. Because a story should bring results. You create a genuine connection of value, making you stand out as well as relevant to others. You distinguish yourself from competitors and you are seen as the Place to Go in your industry to work for. This results in customers as well as engaged employees.

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Storytelling on your Website

As author for Frankwatching – the Dutch marketing communications platform – I wrote the following article: Why Storytelling is essential for your ‘About Us’ page.

Every business has a story to tell. The most memorable ones distinguish themselves by how well they’re able to tell that story.

The ‘About Us’ page is more than just a summary of facts and figures. Make sure your name cannot simply be replaced by the name of your competitor. [The link opens the Dutch article on Frankwatching.com in a new tab.]

Your Story is of Value

Healthy businesses do just one thing right.

They are relevant as well as they create value by bringing the story behind the organization to life.

From the inside out – from one strong, authentic story
From the outside in – seamlessly connecting with the target audience
Very consistently – always and everywhere

An authentic story is worth money. It attracts the right people. Engaged stakeholders and employees help realize your ambition in the next phase of the business. Just like strong brands.

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Step into the Spotlight

I believe there is a hidden story behind every business that deserves the spotlight! Step into the Spotlight uses the power of storytelling to make organizations the Place to Go, while increasing their value. A story should deliver results, and your story is worth it.

In my latest role, I workas Global Brand Manager for Nutricia at Danone. In total, I bring 20 years of experience at large international companies, including several years under private equity, supporting their buy & build strategy to life. Want to know more? Read my story.

You’re only one story away.

Annegees van Linge,
Storyteller & Founder Step Into The Spotlight

Program

What's Your Story

Need a spotlight for your story? Schedule a free consultation. In an introduction meeting (no offer), I’d love to hear your story and what you’ve done so far to get it out. Where do you stumble? I’ll explain how to smooth out the red carpet. Does that help you? That’s the spotlight you deserve. Looking for a full house? Let’s meet again.

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