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A successful career in international marketing led me to my final role at Danone as Global Brand Manager Nutricia. Proud of my career and as ambitious as I am, I want more. Not within the confines of corporate company norms, but back to my story, my own business.
“I live my own story, not the story that is expected.”
Annegees van Linge, Storyteller & Founder of Step into the Spotlight
Keywords: Results-oriented, pragmatic, driven
I believe there is a great story behind every company.
Step into the Spotlight uses the power of stories to connect people, so ambitions come to life and the company increases in value.
I unravel corporate stories, helping companies to not only make people listen, but also make them feel engaged and involved. A story that is visible in the sea of sameness, attracting customers and employees. You create a movement with people who wish to be part of your ride through life.
Annegees van Linge translates 20 years experience …
… to a Spotlight for ambitious companies.
Who’s Little Red Riding Hood on her way to visit? This might seem like rather an odd question. I am surprised to hear the question. As I’m too busy listening to fairy tales. I work in Mediq’s corporate communications department. Mediq has been taken over by a private equity firm. My workload goes beyond my normal working hours.
At the same time, it is an intriguing question. Why can I provide the answer in a split second? Because Little Red Riding Hood is a great example of storytelling.
A great story connects with the audience. Especially when companies enter a new growth phase. As a result:
As soon as I can walk, I head outside. I visit the neighbors to have a chat. My mother goes crazy because of me. The whole street always knows pretty much everything about our family.
Image: the magic of grandma reading stories
For Frankwatching, I write about storytelling. Read here “Motivate and Activate Your Employees with Storytelling.” And here about using your story on the About page of your website. Articles are in Dutch only.
Listen to my interview “Bullet Points or Stories, What Do You Choose?” About where I come from and the power of stories. The interview is part of the Kr8stroom podcast series by Karen Carton “From Education to Self-Empowerment.”
Need a spotlight for your story? Schedule a free consultation. In an introduction meeting (no offer), I’d love to hear your story and what you’ve done so far to get it out. Where do you stumble? I’ll explain how to smooth out the red carpet. Does that help you? That’s the spotlight you deserve. Looking for a full house? Let’s meet again.